SwimCreative

Zenith Social Media Conference

swimmer — Tue, 05 Jun 2012 19:15:14 +0000

Attending the Zenith Social Media Conference in Duluth with its full house and a full 30% of conferences goers from out-of-town was inspirational. SwimCreative is proud to have been a sponsor and presenter at this event, and it was great to see folks from big companies, mid-sized nonprofits and even small start ups there to see what’s new on the social media horizon.

Here are some small, but impactful take aways:

1. When you’re posting photos online be sure to label your photo with your company name to make it (and your organization) more searchable by Google and other search engines.

2. Dig into those older press releases to find lots of evergreen material for tweets. One release can often be fodder for 10 Twitter posts.

3. Using paid social media (ads) can result in a highly targeted audience for a low cost campaign. The power of LinkedIn and Facebook ad editors is worth checking out.

Inspirational Bloom

swimmer — Tue, 10 Apr 2012 19:48:13 +0000

Swimteam’r Beau grooves on the video work of Philip Bloom.

“I love his use of depth of field, the way he colorizes,” says Beau. “His editing is great the way he integrates the music and motion to the feeling of his films.”

Bloom has a huge stash of blog posts where he shares thoughts on everything from equipment to technique.

And as Beau has been shooting more video than ever, that’s a good thing!

A Pool filled with Easter Eggs? We’re In!

swimmer — Tue, 03 Apr 2012 11:47:54 +0000

We love our community YMCA. That’s why we’re sponsoring their upcoming event involving a boatload of area kids, a pool and 3,000 toy Easter eggs. It’s the Easter Float & Fun happening in a few days on April 6th from 6-7:30. It’s $5 for the Y and a lotta fun for your family.

Visuelle inspires

swimmer — Tue, 20 Mar 2012 15:19:43 +0000

For What We Like Tuesday, SwimTeam’r Cody loves the blog Visuelle. It highlights the best in modern design and is curated by David Bennett of the renown OPX studio in Europe. Let us know what you think.

Dog Dreamin’

swimmer — Tue, 13 Mar 2012 15:22:28 +0000

For What We Like Tuesday, Patrice dishes about her second dream job (first being SwimCreative, of course).

“I would LOVE to take pictures of dogs! All day. Dogs. Literally surround myself with them. Sharon Montrose really seems to put them at ease. She gets into their space and lets them just be who they are—wonderful, little, furry individuals.

I love getting her blog posts each week. Her animal flicks remind me of how we need to care for our furry creatures, and all I want to do is smooch and sniff them. Is that so wrong? Weird?…

Lastly, the little bear in her blog is so frickin’ cute that I want one. I’m not sure where I’d keep it, maybe in Mike’s office?”

What We Like – The Duluth Homegrown Fest

swimmer — Tue, 06 Mar 2012 17:06:20 +0000

Not all our likes center around media and advertising. Honestly, we just plum love our city of Duluth and it’s very cool music scene. Duluth Homegrown is not ’til the end of April, but they’re looking for volunteers now. Come be part of it!

The Noun Project

swimmer — Tue, 28 Feb 2012 13:18:34 +0000

SwimTeam’r Troy has stepped up for “What We Like Tuesday” with The Noun Project. It’s a crowd-sourced collection of high-quality and immediately recognizable symbols. And get this – they’re free! (Though they do appreciate donations.)

You can browse the icons by what’s popular or even by collections. If you create a login, the site will remember your personal favorites as well.

Remembering New Year’s on Valentine’s Day

swimmer — Tue, 14 Feb 2012 14:49:30 +0000

Maybe it was that last post about fast food, but SwimTeam’r Mike is inspired and going strong.

Although today is typically reserved for chocolates and truffles, Mike’s thinking skinny. He says, “New Year’s resolutions and all, this is one of my favorite sites for finding delicious recipes that are good for you.”

He’s talking about Skinnytaste.com, a resource that gives you healthy alternatives to the foods you love.

Recently, Mike streamed a movie on Netflix called, “Fat, Sick & Nearly Dead.” It inspired him to get back to the gym a few days a week – and given all the buzz lately that sitting is the new smoking, it’s a good time for all of us to dig back into that resolve to get moving & eat right.

Thanks for the inspiration!

Photo Essay of Fast Food Ads vs. Reality

swimmer — Thu, 09 Feb 2012 22:23:38 +0000

Here’s a photo essay that got us giggling. It’s a good reminder to promote your clients hard, but stay within the confines of reality.

Simple Communication

swimmer — Tue, 31 Jan 2012 18:15:52 +0000

We asked our writer Lee Ziegler what he found inspiring…and it turns out it has nothing to do with words.

“This little video on the Chipotle website shares the entire company philosophy without any words, and as a writer, that impresses the heck out of me,” says Lee. “It’s gorgeous and haunting and, above all, simple.”

And it goes without saying that all of us at SwimCreative are inspired by burritos.