Give Us The Bird
SECTOR
Marketing, Outdoor, Print, Video, Web
YEAR
2010
SWIM TEAM
The SwimCreative Team
Diane Brostrom
Lamar Outdoor Advertising
Shel Don Reproduction
Sheri Cosgrove, web programmer
Brian Barber, videographer
What do you do when a vandal steals a 5-foot wooden seagull off your billboard—twice? You thank the Gods of PR, and you get to work. Swim developed an effective, inexpensive campaign for Grand Marais that focused our target’s attention on the lost bird. Cheaply printed flyers (reminiscent of a child searching for a lost puppy), a billboard, and an online contest seeking clues and offering a reward, not only led to the capture of the vandal, it received national media attention.
Video Talent: Chris Bacigalupo, Diane Brostrom, and Lydia
www.grandmarais.com/give-us-the-bird
