Lifecyclers
SECTOR
Brand, Marketing, Outdoor, Print
YEAR
2008
SWIM TEAM
Patrice Bradley, Jeanine Dahl,
Pete Wartman, Jeff Frey Photography,
Lamar Outdoor Advertising, Service Printers
A SwimCreative pro-bono project for a good cause. The way we saw it, these guys were super heros, saving the earth one dismantled computer at a time. It was a win-win business for everyone. It gave jobs to people who otherwise may have struggled to find a decent income and hopefully reminded folks that Skyline Boulevard is not the place to dump your old tv sets and computer monitors.
Incidentally, did you know that CD-Roms are a huge polluter of our landfills? And very hazardous. Don’t throw them away. Recycle.
