Scenic Scenic Route
The SwimCreative Team
Brian Barber, videographer
Shel Don Reproduction
There’s only one road between Grand Marais and the tourists who support this lakeshore town’s economy, and the state’s largest road construction project was going to shut it down. We found a way around it. Literally. Swim created the “Scenic Scenic Route” campaign which encouraged travelers to slow down, stop more and truly explore the journey. The campaign included a host of components, including: maps, posters, car games, co-branding opportunities for shops along the re-routed route, and a series of videos which highlighted the reasons to make the trip. And while the traffic was slow, Grand Marais’ tourism numbers were not.
Video Talent: Chris Bacigalupo, Gordy and Sadie Lundquist, Colleen at Hairway in Cotton, Joyce & Lee at the ICO Station in Cotton, and Tim Little’s 1965 Buick Skylark