Superior, Wisconsin is a character – a destination all its own. The city wanted to get the word out to travelers, so they chose Swim to create a new tourism brand. After months of research, visits and conversations with locals, we created a welcoming brand that promises people can have a lot of fun in Superior. With a retro color palette and visual style inspired by Superior’s own signs and buildings, Gotta Be Superior is a standout tourism brand as unique as the city itself.
